Bad Boy is an American alternative sport and lifestyle brand. They are notable for their presence in both fashion and performance equipment. Bad Boy Club began in the 80’s as a small, California company that quickly made its mark among the thrill seekers who would influence a generation of youth with the fundamental need to break away from the mundane. Fueled by loud music and pumping adrenaline, these youths watched their favorite surfers, skaters, motocross and BMX riders taking their performances to the next level while wearing Bad Boy apparel and subscribing to the “in your face” attitude that has defined the brand. In no time, Bad Boy became synonymous with getting some air, taking a spill, and coming back for more. Life's A Beach allows you to live the beach lifestyle no matter where you are. In the end, it's all about ATTITUDE. 100m WR, ana - digital, Alarm, 24hr Stopwatch, Day Date, Hourly chime, countdown timer, 2nd time zone, backlight, chronograph.